Cyber Monday becomes largest online shopping day in US history

A parcel is prepared for shipment at Amazon's warehouse in Hemel Hempstead, England.

Getty Images
A parcel is prepared for shipment at Amazon’s warehouse in Hemel Hempstead, England.

Cyber Monday 2017 is going down in the history books.

Digital transactions on Monday reached a record $6.59 billion, Adobe Insights unveiled Tuesday in its final update on the holiday weekend. That marks a 16.8 percent increase from a year ago.

Mobile also had a record day, Adobe found, saying smartphones have become the “de facto device” for on-the-go shopping. Mobile sales on Cyber Monday reached $2 billion for the first time.

“This year, mobile shopping was dominant both in the morning and afternoon, and desktop only staged a comeback in the evening when people were home,” Taylor Schreiner, director of Adobe’s Digital Insights division, said.

Adobe measures 80 percent of online transactions from 100 major U.S. retailers.

From Nov. 1 through Nov. 27, $50 billion has been spent online thus far, on track to reach $100 billion by the New Year, the firm said Tuesday.

A record $5.03 billion was spent online during Black Friday, an increase of 17 percent when compared with last year, Adobe found. Top-selling items that day included the Nintendo Switch, Hatchimals, L.O.L. Surprise and ride-on cars for kids.

Meanwhile, Small Business Saturday and Sunday delivered a combined $5.12 billion in online sales, up 10 percent from a year ago, according to Adobe.

“People are really figuring out how to use their mobile devices,” Mickey Mericle, vice president of Adobe’s Marketing and Insights division, told CNBC’s “Squawk Alley” Monday afternoon.

“And retailers are figuring out how to optimize … for mobile,” she added. “We’re seeing the two come together.”

This entry was posted in Cyber Monday, Retail. Bookmark the permalink.

Leave a Reply