Waring told CNBC that production is harder than it seems. He goes hiking to find “perfect” leaves that fell naturally, looking for whole leaves and consistent color schemes.
On a typical hike, Waring would collect 200 leaves, but only 20 to 30 would make the cut for customers.
“The preservation process is pretty standard using glycerin,” Waring explained. “I’d say the leaves will last five years, but I don’t really know since I’ve only started making them this year.”
Although Waring is a full-time product manager at an advertising firm, the 27-year-old makes time to be an entrepreneur — or at least a guy who can turn a joke into a business without any help from investors.
This is not Waring’s first seasonal business to rely on mother nature.
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He says he first turned a profit last winter selling more than 700 pounds of Boston snow with an endeavor called ShipSnow, Yo!
He says the snow job grossed five figures last year, and he’s already gearing up to ship snow in packages of 12 or 22 pounds this winter.
What’s next? Waring said he’s working on some service-oriented projects.
The only thing that’s for sure is shipping flowers for spring is tooordinary — definitely not Waring’s style.