DirecTV is reportedly ending its advertising campaign featuring actor Rob Lowe.
The series of ads—which features a debonair Lowe touting DirecTV while less-charming alter egos subscribe to its competitors—stopped last week in favor of new commercials featuring a model and a talking horse, the Los Angeles Times reported.
This change comes as the Council of Better Business Bureaus’ National Advertising Division ruled against some claims made in the Lowe campaign. Responding to complaints from cable provider Comcast, the NAD recommended removing assertions about DirecTV’s supposedly superior customer service and signal quality in the absence of supportive evidence.
DirecTV told the Times it would appeal the ruling.
Disclosure: Comcast is the owner of NBCUniversal, the parent company of CNBC and CNBC.com.