Fast food giant McDonald’s is betting on premium burgers and launching a new sandwich made with 100 percent sirloin, according to industry sources.
The burger is a limited-time offering weighing in at one-third of a pound that will roll out nationally by summer with a recommended price of $4.99, according to one franchisee’s director of operations.(Tweet This)
The sirloin burger will be available in three versions, he added.
One New York City McDonald’s said the new burger was already available starting Tuesday.
The move represents a heightened emphasis on premium burgers for McDonald’s, which axed its Angus burgers in mid-2013.
McDonald’s did not immediately respond to CNBC’s request for comment about the sirloin burger.