Uber, the taxi-hailing app, has unveiled a new feature that will enable passengers to listen to their own Spotify playlists as they travel, in what the group has described as a “first of its kind partnership”.
In a call to investors on Monday afternoon, Uber CEO Travis Kalanick announced plans to team up with the music-streaming service, as part of its push to dominate the taxi hailing app industry.
The new feature will launch this Friday in 10 major cities including London, Los Angeles, San Francisco and New York and will offer an in-car personalised service whereby passengers will be able to listen to their Spotify playlists as they travel.
Kalanick said the step was “Nirvana” for music lovers and that it would take Spotify to the “next level”.
The venture could open the car service up to entire new audience, as Spotify estimates it has over 50 million active users and over 12.5 million paying subscribers with over 1.5 billion playlists.