Rumored Apple device sparks line, orders…already

When the next Apple iPhone will debut and what features it will have remain rumors, but for some iPhone customers, that’s merely a technicality.

Some people are already placing orders for the rumored iPhone 6 and standing in line at the company’s flagship location in New York City with sleeping bags and chairs to wait out the launch.

Source: Dan Benton | Twitter People outside Apple store on Fifth Avenue in New York.

Source: Dan Benton | Twitter
People outside Apple store on Fifth Avenue in New York.

Robert Samuel, founder and owner of professional line-waiting service S.O.L.D. or Same Ole Line Dudes, already has orders for seven iPhone 6s and one inquiry from an iPhone re-seller despite the uncertainty.

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“That’s the thing with iPhone fans—even though they just got the iPhone 5s last year, they still want the latest and greatest,” Samuel said in a phone interview.

While Apple has not said when the next iPhone would go on sale, it is widely expected to be unveiled at an event on Sept. 9. Recently, the company sent out a series of invitations to the event, saying: “9.9. 2014 Wish we could say more.”

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Based on previous launches, Samuel estimates the iPhone 6 will be available Sept. 19. He’s already instructed employees interested in waiting for the device to block off their schedules for the date.

So far, orders have come from customers who reserve Cronuts, a dessert mashup of a croissant and a doughnut from New York City’s Dominique Ansel Bakery, through S.O.L.D.

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Samuel hasn’t yet decided how much he will charge these repeat customers. His typical rate is $25 for the first hour and $10 for each additional half-hour, but he’s contemplating a discount of 10 to 15 percent.

Last year’s wait for the iPhone 5s was 19 hours. Based on Samuel’s current pricing, that would set customers back $385.

As the Apple phone launch draws near, Samuel expects his phone to “be ringing off the hook” with orders.

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