Mirror, mirror on the wall, who’s the fairest financier of them all?
Look no further than Goldman Sachs, according to an analysis of one dating app’s data.
Profiles on Hinge can include a photo, career and/or educational information. The app asks users to indicate their interest in a person by swiping the subject’s profile to the right or touch a heart button. If the user swipes to the left or touches the other button—an X—that indicates thumbs down.
For a match to be made between two people, each person must swipe right.
“We found that on average users who work in financial services industries are more sought after or eligible than the average Hinge user,” said Karen Fein, Hinge’s director of marketing.
Fein describes Hinge’s user base as mostly young professionals who are nearly all college educated. The top industries represented include banking, consulting, media and fashion.
Across each bank measured, employees ranked more attractive than the average user. There was not a statistically significant sample size of workers using Hinge at Deutsche Bank, Credit Suisse, RBC Capital Markets,Wells Fargo or HSBC to be included in the analysis.
This begs the question: Does where you work impact how attractive you are to potential suitors or do more attractive people enter the finance world?
“There’s no way for us to prove that,” Fein said.
“You can’t really say for certain, but we are seeing a trend where there is some correlation between attractiveness and where you work,” she added.
With the exception of Barclays, each bank’s workers were pickier than the average user. Hinge measures pickiness as how often users swipe left on someone else, indicating that they don’t want to connect.
Interestingly, each group was picky to a smaller degree than they were attractive.
For example, Barclays workers were 15 percent more attractive but 1.6 percent less picky than the average user. Meanwhile, Goldman users were only 5.6 percent more choosy despite being 15.8 percent more attractive.
Despite their relatively good looks, perhaps these Wall Streeters see the value of having options on and off the trading floor.