What’s old is new again at Starbucks.
Bowing to customer requests, the coffee chain is bringing back some longtime items that it shelved after its $100 million acquisition of bake shop La Boulange, Bloomberg reported Tuesday.
“We’ve got a few products that we are going to bring back from the old menu,” said Starbucks Chief Operating Officer Troy Alstead in an interview with Bloomberg. “Some customers missed a few things.”
As part of the revamped U.S. menu, customer favorites, including banana, pumpkin and iced-lemon loaf cake, will return. They had been phased out in many stores along with other items as part of Starbucks’ transition to La Boulange-made products.
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The move comes as the breakfast space, where Starbucks maintains a large market share, has become increasingly competitive after Taco Bell’s nationwide breakfast menu expansion. In response, McDonald’s will be offering customers free coffee for a limited time and is also testing pastries at some locations.
