“We’ve got a few products that we are going to bring back from the old menu,” said Starbucks Chief Operating Officer Troy Alstead in an interview with Bloomberg. “Some customers missed a few things.”
As part of the revamped U.S. menu, customer favorites, including banana, pumpkin and iced-lemon loaf cake, will return. They had been phased out in many stores along with other items as part of Starbucks’ transition to La Boulange-made products.
The move comes as the breakfast space, where Starbucks maintains a large market share, has become increasingly competitive after Taco Bell’s nationwide breakfast menu expansion. In response, McDonald’s will be offering customers free coffee for a limited time and is also testing pastries at some locations.