‘Candy Crush’ maker prices shares at $22.50 for IPO: Dow Jones

Andrew Harrer | Bloomberg | Getty Images The King Digital Entertainment Plc logo and 'Candy Crush Saga' game are displayed on an Apple iPhone 5s and iPad Air in this arranged photograph.

Andrew Harrer | Bloomberg | Getty Images
The King Digital Entertainment Plc logo and ‘Candy Crush Saga’ game are displayed on an Apple iPhone 5s and iPad Air in this arranged photograph.

King Digital Entertainment, the maker of “Candy Crush,” priced its shares at $22.50 Tuesday after the bell, according to Dow Jones. The gaming company says it will issue 22.2 million shares, giving the IPO a value of just under $500 million.

Life after ‘Candy Crush’

King has 97 million players every day. ‘Candy Crush’ was a top three game last year on the iPhone app.

King is scheduled to list on the New York Stock Exchange under the symbol “KING” on March 26.

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