Amazon in talks with traditional retailers: Report

Amazon is looking to strengthen its grip on the online retail industry by featuring items on its site from well-known stores such as Lord & Taylor and Neiman Marcus, according to a report by The Wall Street Journal.

Citing “people familiar with the talks,” the Journal said Amazon is working with a group of about 10 retailers, including Abercrombie & Fitch, J. Crew and Ralph Lauren, to list their brands on the online mecca’s website.

Source: Amazon.com

The links would direct shoppers to each individual retailer’s website, according to the report. Amazon would make money by charging a fee for sending customers to the retailers’ sites, and collect another payment for subsequent purchases.

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Amazon would also gain leverage from the deal by obtaining data on a new bout of customers.

Both Amazon and Abercrombie & Fitch told CNBC they had no comment on the report. The other retailers mentioned above did not immediately respond to a request for comment.

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If a deal shakes out, it would be the latest step in Amazon’s quest to beef up its apparel offerings. The online retailer announced in 2012 that it would be making a push toward more high-fashion labels, and sells designer brands such as Calvin Klein, Rebecca Minkoff and BCBG Max Azria.

It could also potentially give a boost to the web operations of traditional brick-and-mortar shops.

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According to the report, the tie-ups could begin this summer.

To read the complete report from The Wall Street Journalclick here.

—By CNBC’s Krystina GustafsonFollow her on Twitter @KrystinaGustafs.

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