The art of complaining

The holiday season, of course, the busiest time of year for retailers. It`s also the time of year when customer complaints are highest — shipments that don`t arrive, leather straps that go snap, products that don`t work as you expected them to.

So, how do you turn customer dissatisfaction into a happy outcome?

Elizabeth Holmes, a reporter at “The Wall Street Journal”, has some answers

This entry was posted in NBR Show Clips, Retail. Bookmark the permalink.

Leave a Reply