I was a panelist this weekend in Washington to talk about the future of public media. It was at the SABEW (Society for American Business Editors and Writers) conference. In the Q&A portion I was asked how the new ownership by CNBC was making a difference at Nightly Business Report. I wanted to share my answer with you.
The most significant difference is that NBR now has access to vast editorial resources. We now have a much deeper bench. Some examples. When news of the Cyprus banking crisis broke, CNBC’s International Correspondent, Michelle Caruso Cabrera was dispatched to Nicosia. She did live shots for NBR and she also did special field reports for our program. We heard directly from government officials, bankers and ordinary men and women in Cyprus about the implications of the banking crisis. How would we have handled that story without CNBC? NBR would have turned to experts here in the US and we would have covered it tangentially. It would not have been the same as having a reporter on the scene delivering first hand reports.
Another example: the new NBR has stronger news and analysis from the West Coast. We have a team of CNBC reporters covering everything from Facebook and Apple to housing and the entertainment industry. A West Coast bureau had been on NBR’s wish list for as long as I can remember. Now we have one.
You might also be interested in knowing that my CNBC colleagues enjoy doing these longer, analytical field packages for NBR. Yes, it is more work for them to deliver these customized stories, but they are excited about doing more. And they value NBR’s mission of explaining and analyzing business issues to individual investors.
Who is the biggest beneficiary of this new editorial reach? You, the viewer. As I said at the time of CNBC’s purchase, this is the beginning of a new chapter in NBR’s distinguished 34-year history. This new relationship is only 5 weeks old, but I am confident more good things are coming.
What do you think? I would like to hear from you. To paraphrase that famous question former New York City Mayor Ed Koch asked: How Are We Doin’?