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Julia Boorstin is at Activision Blizzard’s annual investor day, where the company is launching the latest version of one of its biggest game franchises.
Was the first live-streamed football game a success? The reviews are in.
Don’t fear the “dislike.” That’s what advertising agencies are telling brands regarding the upcoming Facebook Reactions launch, which will allow users of the social media platform to express a wider array of emotions than merely approval. The reason: Negative reactions can be good for business, even if users won’t always give a thumbs-up to their …
Will Yahoo’s experiment with football give us a glimpse into the future?
With more people going online to watch programs, digital video is stealing ad dollars.
As the media landscape transforms, Julia Boorstin tell us what ad companies are doing to stay ahead of the competition
Just a few days after Apple‘s latest operating system iOS 9 was released with an ad blocking function, apps that promise to limit intrusive and unwanted advertising are leading the company’s app store. Apps including Peace, Crystal, Purity Blocker that purport to clean-up the mobile browsing experience are among the top five paid downloads. On …
Cablevision is being bought by the European communications company Altice in a deal worth $17 billion.
The rise of streaming video is pushing big brands to offer more options and traditional players to retrench and team up.
Here’s how Disney plans to develop a new generation of Star Wars fans and a new generation of potential profits.
Apple revolutionized music with iTunes, now it might be looking to do the same this with TV content.
The streaming video wars are heating up between some big players.
Hollywood studios are betting big on the potential for the Chinese box office.
Media companies are struggling with declining ad revenue.
With Walt Disney stock plunging, CEO Bob Iger said Wednesday the company’s warning about its cable business was about being honest with investors. “Our business has performed extremely well, and we have a very, very strong outlook going forward, but we felt that given the importance of ESPN to the company and cable networks in general, …