Megan Graham’s Posts

Verizon and Snap on Thursday announced a partnership under which the two will work together on 5G and new augmented reality initiatives that allow users and advertisers to overlay digital objects on top of the real world.

Facebook announced a slate of new “brand safety” tools for advertisers Wednesday, a way to let advertisers have more control over the content where their ads appear.

Digital advertising platforms Taboola and Outbrain, which provide content recommendation boxes on publisher websites, are merging in hopes of becoming a bigger competitor to digital advertising giants such as Google and Facebook.

Before President Trump’s proclamation on Wednesday that flavored e-cigarettes should be banned, Juul was already under attack this week from federal regulators, who were concerned about an ad campaign from the vaping company that recommended consumers switch from regular cigarettes.

Facebook is testing sales of video-on-demand subscriptions for users in the U.S.

BritBox (BBC and ITV’s service for British television series), CollegeHumor’s Dropout, MotorTrend OnDemand and Tastemade Plus are part of the test.

Though a newly announced bundle for Disney+, ESPN+ and Hulu might seem like a steal from the consumer subscription point of view, Disney CEO Bob Iger said the move will be valuable for the company’s advertising business.

Amazon has built a huge advertising business. Here’s a little more about how it all works.

Burger King is so confident its new plant-based burgers in Sweden taste like real meat, the chain is asking customers to order off a random menu and guess whether they’re eating real meat or an imitation.