Shares of cloud software giant Salesforce dropped sharply today after it announced it would buy big data firm Tableau, a Seattle-based company that specializes in data visualization, for $15.3 billion in stock.
The company’s stock was down as much 8% in early trading, but recovered slightly and is now down less than 4%.
Tableau is a leading analytics platform that will help Salesforce augment its current product offerings, which include tools to help companies with sales, marketing and customer service.
“Tableau helps people see and understand data, and Salesforce helps people engage and understand customers,” CEO Marc Benioff said in a statement.
The acquisition is expected to decrease fiscal year 2020 non-GAAP EPS by $0.37 to $0.39. In its last fiscal year, which ended January 31, Salesforce earned $1.43 per share on $13.28 billion in revenue.
Salesforce has looked at an acquisition of Tableau for years, as indicated in this leaked 2016 document published by the Wall Street Journal.
The Tableau deal dwarfs the company’s previous largest acquisition, application integration provider Mulesoft, which Salesforce bought for $6.5 billion in 2016. Other notable acquisitions include customer service platform Demandware, which it bought for $2.8 billion in 2016 and forms the basis of its Commerce Cloud product for e-commerce functions, and Heroku, an app development technology it bought for $212 million in 2010.