Facebook is launching a dating feature

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Facebook is launching a dating feature, Mark Zuckerberg announced during the keynote address at Facebook‘s annual F8 developer conference Tuesday.

Shares of online dating company Match sunk on the news.

The conference, often an opportunity to announce new developer tools or hardware, comes amid a broader discussion of policy and privacy for the company.

Facebook for months has been dealing with the fallout of the Cambridge Analytica data leak and questions of user privacy — a firestorm set off by reports that an app developer mishandled sensitive user information.

The social media giant in March delayed the launch of a long-reported smart speaker, according to news reports.

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