Transcript: Nightly Business Report – November 24, 2017

ANNOUNCER: This is NIGHTLY BUSINESS REPORT with Tyler Mathisen and Sue
Herera.

(BEGIN VIDEO CLIP)

UNIDENTIFIED MALE: I wait all year. Instead of buying stuff, I wait until
Black Friday. It`s all cheaper.

(END VIDEO CLIP)

KELLY EVANS, NIGHTLY BUSINESS REPORT ANCHOR: Deals and door busters. The
holiday shopping season has begun, a critically important time for
retailers. But who will win and who will lose?

BILL GRIFFETH, NIGHTLY BUSINESS REPORT ANCHOR: Driving for a deal.
Shoppers are also hitting the lots as automakers roll out sweetened offers
on new rides.

EVANS: Shopping for stock. Our market monitor has a list of names he says
could see double digit returns in the next year or so.

Those stories and more tonight on NIGHTLY BUSINESS REPORT for Friday,
November 24th.

Good evening, everyone. I`m Kelly Evans, in tonight for Sue Herera.

GRIFFETH: And I`m Bill Griffeth, in for Tyler Mathisen.

Welcome aboard.

EVANS: Thank you.

GRIFFETH: Here on Wall Street today, the S&P 500 and the Nasdaq closed at
records on this holiday shortened trading session. We`ll have more on that
in a moment.

But we begin tonight with retail, which helped push those indexes to new
highs, as investors bet on a strong start to the holiday shopping,
certainly a critical period for that industry. Lines were long at some
stores on this Black Friday. Early estimates say shoppers could spend more
than ever before. And retail executives are hoping that that turns out to
be the case, especially since unemployment is down and confidence is up.

(BEGIN VIDEO CLIP)

JEFF GENNETTE, MACY`S CEO: Black Friday was very strong online, as well as
the traffic that came into our stores last night and that are here today in
our stores. So, a good start to the whole Black Friday shopping season.

STEVEN GOLDSMITH, BROOKSTONE CEO: Our margins at Brookstone are up. Our
inventory is cleaner. The inventory arrived later this year, on purpose.
And so, now, we have to come through.

JILL RENSLOW, MALL OF AMERICA BUSINESS DEVLOPMENT SVP: We have 2,500
people waiting at the front door this morning. So, early indications show
we`ll have a fantastic holiday season. November was really strong already,
leading into this weekend. So, based on the predictions, we feel like
we`re right in par with that.

(END VIDEO CLIP)

GRIFFETH: Courtney Reagan is on the ground for us at the Woodbridge Center
Mall in Woodbridge, New Jersey.

Courtney, you`ve been doing this a number of years. What are the crowds
like today and how do they compare to crowds you`ve seen until the past?

COURTNEY REAGAN, NIGHTLY BUSINESS REPORT CORRESPONDENT: Yes, Bill, it`s an
annual tradition for me just like for many of the shoppers here. You know
what? I think the crowd looks pretty good. I actually will also admit
it`s getting stronger as the day goes on, because we`ve seen the traffic
patterns change over the years with Black Friday.

It used to be you had to come very early when the stores open. But then
many retailers, the big box stores especially, Walmart, Target (NYSE:TGT),
Best Buy (NYSE:BBY), they opened their doors early on Thursday night. You
see a lot of deal seekers go there. We saw a lot of lines, good traffic
reports from around the country there.

Patrick McKeever, he`s an analyst at MKM Partners, he was at several
Walmarts and saw traffic very strong there, perhaps better than what he saw
at Target (NYSE:TGT). But then by this morning at Walmart, it kind of
looks like a normal day, perhaps because all the shoppers migrated to the
mall. The crowds have been getting bigger and bigger all day long.

And now, we`re seeing some of these leisure shoppers. They`re not after
the door busters anymore, those are done. Now, it`s just sort of maybe
some self-gifting that we`re seeing here.

EVANS: What about those discounts, Courtney? Are they deeper than usual
to get more shoppers into stores?

REAGAN: So, what`s interesting is that Market Track take a look at this.
They study the circulars to look at the prices. And believe it or not,
prices are actually a little less steep this year when we`re talking about
the discounts. So, only Walmart and Sears (NASDAQ:SHLD) had discounts that
were better this year. Other retailers like Best Buy (NYSE:BBY) and Kohl`s
(NYSE:KSS), JCPenney, those weren`t as deep as they were in years past.

And the CEOs confirmed that to us. So, the margins may be better for them.
Hopefully, the consumers find the deals good for them too.

GRIFFETH: Any surprises for you this year?

REAGAN: Yes, I think we`re still surprised when we see outages online.
Lowe`s had an outage for a period of time, so did H&M, that actually
happened twice. Macy`s (NYSE:M) is experiencing a problem processing
credit cards, a slowdown there they`re working to resolve. Always a
surprise when you know this is the biggest day of the year.

GRIFFETH: Indeed. Courtney Reagan from her perch in Woodbridge, New
Jersey — thanks, Courtney.

REAGAN: Thank you.

EVANS: And some of the most popular stores on Black Friday are the big box
retailers. They`re going above and beyond to lure shoppers through their
doors.

Morgan Brennan is at a Target (NYSE:TGT) in Jersey City, New Jersey.

(BEGIN VIDEOTAPE)

MORGAN BRENNAN, NIGHTLY BUSINESS REPORT CORRESPONDENT: Even as online
shopping soars, some consumers woke up early and came to this Jersey City
Target (NYSE:TGT) to comb the shelves for deals and hard to find products
like the iPhone X.

UNIDENTIFIED FEMALE: I was checking to see if they were in stock, they
were. And so, I thought, well, I`m already awake, I might as well.

UNIDENTIFIED FEMALE: I`m interested in buying the Google (NASDAQ:GOOG)
home mini and other Christmas decoration deals.

UNIDENTIFIED MALE: This is one and we`ve stumbled upon this coffee maker
right here. And now, we`re thinking about getting this speaker.

BRENNAN: Once again, electronics offers some of the best deals at the big
box retailer. With televisions, Apple (NASDAQ:AAPL) devices, and gaming
consoles among the most popular purchases. Many were available only in
stores, speaking to the fact that some of the best promotions, be it target
or competitor Walmart, still mean weathering crowds and lines, post-turkey
dinner.

After opening 6:00 p.m. until midnight on Thanksgiving, Target (NYSE:TGT)
closed its stores overnight for the first time since 2011. Target
(NYSE:TGT) says it did this to restock and regroup locations like this one,
since foot traffic typically falls in those early morning hours.

But the company is also offering more deals online to compete, and says
that`s bringing shoppers into stores.

SHANNON BUHRO, TARGET NY METRO DISTRICT TEAM LEADER: We actually saw three
times the amount of orders that were placed online to pick up in stores
than we saw all day last year on Thanksgiving. So, really exciting to see
that.

BRENNAN: While promising, it`s a dynamic that requires a new logistical
approach, the reason analysts say is one of the most interesting trends to
watchc.

STACEY WIDLITZ, SW RETAIL ADVISORS PRESIDENT: Target (NYSE:TGT), they were
talking about 80 percent of their online fulfillment happens through stores
during the high season. So, imagine the chaos in the stores. They need to
get their store people to move inventory around and sort of pick off the
shelves and ship to the online. There tends to be some challenges with in
stock in the stores when you do fulfill online from there.

BRENNAN: A lot is hinging on this holiday season. Target (NYSE:TGT)
shares tumble last week on cautious fourth quarter guidance. The stock is
now down 20 percent for the year, compared to double digit gains for Amazon
(NASDAQ:AMZN) and even big box rivals like Walmart and Best Buy (NYSE:BBY).

While shopping has spread out in the months before Christmas, experts say
this weekend still offers an early reading on how Target (NYSE:TGT) and
other retailers are positioned for what is the crucial final weeks of the
year.

For NIGHTLY BUSINESS REPORT, I`m Morgan Brennan in Jersey City, New Jersey.

(END VIDEOTAPE)

GRIFFETH: Certainly, it`s no secret that more and more shoppers are
deciding not to venture out. Instead, they stay home to buy online. And
early numbers from Adobe show that online sales are off to a strong start.
As of this morning, they`re up about 18 percent compared to last year.
Adobe measures 80 percent of online transactions at 100 of the largest
retailers here in the United States.

EVANS: So, if you`re trying to decide between standing in line in the
stores or going online to shop, Deirdre Bosa did a price check, comparing
some items at Best Buy (NYSE:BBY) to those at Amazon (NASDAQ:AMZN). She`s
in San Francisco tonight.

(BEGIN VIDEOTAPE)

DEIRDRE BOSA, NIGHTLY BUSINESS REPORT CORRESPONDENT: Larry Solomon was one
of the first people on line this morning at Best Buy`s downtown San
Francisco store. He`s in the market on a new computer and heard about a
deal when he was here a few days ago. But what he didn`t know is that he
could have got the same product for the same price online, and saved
himself an early trip and long wait on Black Friday morning.

LARRY SOLOMON, BLACK FRIDAY SHOPPER: If it`s cheaper online, I would be
willing to do that. My impression was that it would be cheaper by standing
in line on Black Friday.

BOSA: People like Larry, though, are becoming the minority. For the first
time this year, consumers are expected to buy more online than in physical
stores, as e-commerce giants like Amazon (NASDAQ:AMZN) grow in popularity.
Among those that do still line up and face the crowds, some like the
tradition of holiday shopping. Others like Larry still haven`t gotten the
hang of online shopping.

And still others just want what they want as soon as possible.

MATT MEYERS, BLACK FRIDAY SHOPPER: I need something now. And that`s
probably the only reason to be outside stores anymore.

BOSA: But in terms of getting the best deal, should you go online or get
in line? Best Buy (NYSE:BBY) or Amazon (NASDAQ:AMZN)? Well, that depends.
Many of the hottest electronics this season like top of the line TVs, smart
speakers, and laptops are priced the exact same, down to the penny.

This 55-inch Samsung 4k ultra HD smart LED TV cost the same at Best Buy
(NYSE:BBY) and on Amazon (NASDAQ:AMZN).com. Best Buy (NYSE:BBY), though,
has the delivery advantage, dropping it off sooner than Amazon
(NASDAQ:AMZN) will. Best Buy (NYSE:BBY), though, has some in-store-only
deals that you can`t find on Amazon (NASDAQ:AMZN). A PlayStation VR will
cost you $200. On Amazon (NASDAQ:AMZN), it`s $70 more expensive.

The question is, will deals like this be enough for Best Buy (NYSE:BBY) to
keep up when more people are shopping from the comfort of their homes or
offices this year?

Amazon (NASDAQ:AMZN) has already said that U.S. mobile app orders on
Thanksgiving Day has exceeded last year by more than 50 percent. In the
first five hours of Black Friday, Amazon (NASDAQ:AMZN) customers have
ordered more than 200,000 toys. Best Buy (NYSE:BBY) doesn`t share any
numbers until this quarter`s earnings, but last week, it issued a lower
than expected holiday forecast.

For NIGHTLY BUSINESS REPORT, I`m Deirdre Bosa, San Francisco.

(END VIDEOTAPE)

GRIFFETH: So let`s turn to Dana Telsey, one of the top retail analysts on
Wall Street, to get her take on which retailers could be the winners and
losers this holiday shopping season. Of course, she`s CEO and chief
research officer at Telsey Advisory Group.

And you spent the whole day shopping, essentially.

DANA TELSEY, CEO & CHIEF RESEARCH OFFICER, TELSEY ADVISORY GROUP: Yes, and
I`m going back out there after this.

GRIFFETH: Thank you for interrupting that for us. What did you see today?
What`s your impression?

TELSEY: I basically — I was out there last night and I saw a lot of
traffic, frankly, more traffic last year than I saw this year. This
morning, it`s a little bit of a different story. Traffic has built as the
day went on.

Consumers have more options. And if anything, Black Friday weekend started
at the beginning of the month. Post-Halloween, you automatically get into
the holiday shopping season.

GRIFFETH: Right.

TELSEY: Definitely special deals today, they`re competitive. Comparing
the deals this year, compared to last year on Black Friday, essentially
it`s neck and neck. It`s basically the same.

EVANS: Who do you think will emerge as the winners this holiday shopping
season?

TELSEY: I think Best Buy (NYSE:BBY) emerge as a winner. I think Walmart
will be a winner this season. I think Hollister is doing very well. Old
Navy has a slew of traffic, as does Bath and Body Works, a ton of traffic.

So, we have a host of things. Children`s Place is busy. You have cold
weather also happening, which is going to help brands like the North Face
and others out there.

GRIFFETH: Among your losers, you`ve got Foot Locker and Dicks Sporting
Goods, because they`re sports retailers, or just those two necessarily?

TELSEY: I think some of the sporting retailers are going through a
transformation. Prices are getting lowered, newness needs to be increased.
And you just at the beginnings of that. We`ll see Nike (NYSE:NKE) revive
itself as they come out with new products later in the year. But it`s a
transformation time.

Yet we`re not seeing companies like Lululemon, we`re seeing them do very
well. The amount of traffic you have there, selling at full price is
encouraging.

EVANS: And it`s not just the stores at the mall, and the Walmarts of the
world. Even Home Depot (NYSE:HD) you think could be a winner here?

TELSEY: Exactly. It`s certainly helped obviously that you have remodels
going on. It`s getting a little bit colder out there, that works.

GRIFFETH: What about online? Where is that going?

TELSEY: It`s still up. It`s up double digits. It`s gaining in share. But
what`s difference is, today, you need online and you need the physical
presence. It`s not one or the other. The path to integration is
definitely there.

Look what Target (NYSE:TGT) said about buy online, pick up in store. It`s
more evolved this year than it`s been before. When consumers go back,
either making returns from online purchases, and at a lot of the retailers,
70 to 80 percent of the goods are returned in the store. And the other
element is, when you buy online, pick up in a store, you`re typically
buying 20 to 30 percent more.

So, I need online in order to drive physical, I need physical to drive
digital. But it`s not either/or.

EVANS: Do you think Target (NYSE:TGT) is one of the winners this holiday?

TELSEY: I think you`re seeing Walmart doing really well. We`re seeing
greater traffic in Walmart than we are in Target (NYSE:TGT) right now.

GRIFFETH: They`ve made the big investment in online, right?

TELSEY: Exactly, exactly.

GRIFFETH: I mean, Walmart does.

TELSEY: What Walmart has done is they`re a company that was born in the
1960s and really reinvented themselves for the 21st century right now.

GRIFFETH: Dana Telsey of the Telsey Advisory Group — we`ll let you get
back out there.

TELSEY: Thank you. Have a good season.

GRIFFETH: You too. Thanks for joining us tonight.

EVANS: UPS is adding a surcharge for packages shipped around Black Friday
and the week before Christmas. This is the first time the company is
adding such a fee. UPS hopes the surcharge will smooth out the volume of
packages it delivers during the holiday season. It expects to deliver more
than 30 million packages daily on most delivery days between Thanksgiving
and Christmas.

GRIFFETH: As we mentioned earlier, the Nasdaq and the S&P both closed at
records on this holiday shortened trading day. Gains in technology shares
also contributed to that upbeat move. By the close, the Dow Jones
Industrial Average rose 31 points, closed at 23557. The Nasdaq was up 21,
the S&P closed above 2600 for the first time ever, gaining five points
today. For the week, all of the major indexes were higher.

And today, the price of domestic crude oil hit a two-year high after a
spill knocked part of the Keystone Pipeline offline.

EVANS: Buybacks have been popular in recent years. But that trend may be
turning. According to new data, companies are repurchasing shares at the
slowest pace in five years. Some executives say that cash can now be put
to better use on major capital expenditures than on retiring stock.
Repurchases in general can make shares more attractive to investors by
lowering the share count and thereby increasing earnings per share.

GRIFFETH: Coming up, kicking the tires. Is now one of the best times to
drive away with a deal?

(MUSIC)

EVANS: A new report indicates that Uber`s CEO knew of the hack into the
company`s network months before it was disclosed. Dara Khosrowshahi was
reportedly told about the breach shortly after taking the reins of the
company in September. He apparently ordered an investigation which he
wanted completed before going public. The hack, which affected 57 million
accounts, happened in October of 2016, before Khosrowshahi was CEO. It was
disclosed earlier this week.

GRIFFETH: You know, Black Friday has long been known as the day when malls
and retailer stores are packed. But increasingly, auto dealers are also
targeting today for big sales. In fact, Black Friday is now one of the
busiest days of the year for the auto dealers.

Phil LeBeau is in Antioch, Illinois, for us tonight.

(BEGIN VIDEOTAPE)

PHIL LEBEAU, NIGHTLY BUSINESS REPORT CORRESPONDENT: Forget the shopping
mall.

For John Iarotti, this is the way to spend money on Black Friday.

JOHN IORATTI, TRUCK BUYER: Just kicking some tires, looking to see what
good deals I can find here, looking at a brand-new truck.

LEBEAU: He`s not the only person looking for a Black Friday deal in the
showroom. In fact, Mark Scarpelli says this weekend will be among the
busiest at his dealership this year.

MARK SCARPELLI, AUTO DEALER: Black Friday has become very important to us
as auto dealers. It`s one of our biggest days of the year. Manufacturers
put so much money on the hood of cars, advertising. We get increased
inventory. So, really, it`s a huge day for us, as well as the consumer.

LEBEAU: While luxury brands from Mercedes to Lexus to BMW have long looked
at the Thanksgiving weekend as the start of pushing holiday sales. Mass
market brands like Chevy are also now targeting Black Friday. This year,
strong consumer confidence and low unemployment are helping convince buyers
to visit showrooms. In addition, as automakers look to move slower selling
models and clear out inventory, they are pushing greater incentives for
Black Friday.

SCARPELLI: Typically, they seem to raise anywhere from $500 to $2,000,
depending on the manufacturer as well as the brand, surely. But they do
increase over the weekend, Black Friday, for sure.

LEBEAU: With the auto industry on pace to top $17 million in sales for a
third straight year, November and December are expected to be relatively
strong, thanks to a big Black Friday and Thanksgiving weekend.

Phil LeBeau, NIGHTLY BUSINESS REPORT, Antioch, Illinois.

(END VIDEOTAPE)

EVANS: Teva Pharmaceuticals will reportedly cut thousands of jobs. And
that`s where we begin tonight`s “Market Focus”.

The world`s largest generic drug maker is said to be planning layoffs that
would impact 25 percent of its workforce in the U.S. and Israel. The
report comes from an Israeli news Website. The company earlier this month
warned it would miss 2017 profit forecasts as a result of falling drug
prices. Investors applauded the news, sending shares up more than 1
percent to $13.70.

Nektar Therapeutics (NASDAQ:NKTR) and Bayer jointly made experimental
pneumonia drug, failed to meet its goals during a study trial. The
medication did not prove to be any more effective than a placebo. Shares
of Nektar Therapeutics (NASDAQ:NKTR) were initially under pressure
following that news, but then turned higher, trading up 5 percent to
$52.99. Bayer doesn`t trade in the U.S.

GRIFFITH: That contract dispute between CBS (NYSE:CBS) and Dish Network
has ended after a three-day blackout of CBS (NYSE:CBS) content. CBS
(NYSE:CBS) said it had reached a multiyear deal with Dish over the fees
that the satellite TV provider pays to the broadcast network. The blocked
programming prevented nearly 3 million Dish subscribers from watching those
NFL games on Thanksgiving. CBS (NYSE:CBS) shares rose fractionally to
$56.54, while shares of Dish Network fell 1 percent to $49.87.

And Saudi Arabia has reportedly agreed to buy about $7 billion worth of
weapons from defense contractors Raytheon (NYSE:RTN) and Boeing (NYSE:BA).
“Reuters” is saying that the deal is part of a more than $100 billion
agreement by President Trump and Saudi government. Raytheon`s shares were
up 60 cents to $186.06. Shares of Boeing (NYSE:BA) rose marginally to
$265.88.

And Russian officials have approved that planned merger now between Uber
and Uber subsidiary and rival Yandex on the condition that the combined
company will not prevent drivers or passengers from using competitive
services. Uber is investing more than $200 million into the new joint
company, while Yandex is contributing $100 million. Yandex shares popped 3
percent to $35 even.

EVANS: And now to our weekly market monitor who says his picks are safe
but could grow between 10 percent to 15 percent in a market he views as
being, quote, turbulent and overvalued.

He`s Jim Lowell, chief investment officer with Adviser Investments.

Jim, welcome back.

JIM LOWELL, CIO, ADVISER INVESTMENTS: Good to be here.

EVANS: It looks like Cisco (NASDAQ:CSCO) is your first pick here, the tech
giant. Why?

LOWELL: Cisco (NASDAQ:CSCO) is in our dividend income portfolio run by
Charlie Toole, and we like it because it`s been able to raise its dividends
by more than 50 percent in the last three years, up 25 percent year to
date. We think it`s transitioning from a hardware to a software
subscription based model that can unlock some value. And in terms of
value, it`s trading at discounts to the broader market, we certainly like
that.

So, ultimately, we like that it`s a necessary demand space, it`s delivering
a better value, and it continues to raise that dividend.

GRIFFETH: You also like this ETF from Fidelity that invests in health
care, why that one?

LOWELL: Necessary demand, both for aging demographics and the established
markets here in the U.S. and Europe, but also the rising emerging market
demand for better health care in the emerging markets, gives us the sense
that this is a durable industry. It obviously represents a big portion of
our economic activity, also a big employer.

But when you look at the fact that virtually all of us need better, less
invasive solutions to growing health care problems over the next three,
five, 10, 15, 20 years, we think the health care sector is a perfect way to
deliver both lower risk, higher potential return inside your portfolio.

EVANS: Jim, you also have a vanguard dividend appreciation here to talk
about. What is it that makes that a good fit for investors?

LOWELL: So, inside this ETF are companies that have raised their dividends
on an annualized basis for 10 years in a row. Growing dividends is a great
way to judge whether or not a company is profitable and also securing
enough cash in its coffers to weather a downturn. I know we haven`t
experienced a market downturn for about eight years, but now is no time to
be complacent.

So, it holds companies like Microsoft (NASDAQ:MSFT), CBS (NYSE:CBS), Union
Pacific (NYSE:UNP), a great broad basket of what we consider to be
battleship balance sheet, chip stocks that ought to be able to weather
downturns but still, still, we think deliver reasonable upside potential,
as long as we remain in a slow-growth, not no-growth economy.

GRIFFETH: Yes, you said — Kelly, you said the market is overvalued and
turbulent. So, what catalysts are you looking for here? You know, what`s
your outlook for 2018?

LOWELL: 2018, we think will be, as long as we can see those fundamentals
hold, good earnings, reasonable interest rates, and fundamental facts on
the economic ground support our slow growth in what looks like slightly
better growth overseas. So long as those factors are in place, we think
that the S&P is likely to deliver us a reasonable gain, maybe as much as 10
percent, 15 percent. But we know there are many downward pressures on the
market, geopolitical risks, but also domestic and agenda policy risks.
Right now, it`s tax reform hover around this market. So, no time to be
complacent but plenty of time to find opportunity.

EVANS: And plenty of opportunities there for investors. Jim, thank you.
Jim Lowell with Adviser Investments.

Coming up, a big day for small business.

(BEGIN VIDEO CLIP)

KATE ROGERS, NIGHTLY BUSINESS REPORT CORRESPONDENT: I`m Kate Rogers
(NYSE:ROG) in Brooklyn, New York. And tonight on NIGHTLY BUSINESS REPORT,
we`re going to tell you how small business owners just like this one are
gearing up for their own version of Black Friday.

(END VIDEO CLIP)

(MUSIC)

EVANS: Here`s a look at what to watch next week. On Wednesday, the Fed
will release its beige book. That`s an anecdotal look at economic
conditions across the U.S. Also Wednesday, we`ll get the latest read on
economic growth with the release of third quarter GDP. And on Friday,
November auto sales are out. That`s what to watch next week.

GRIFFETH: Well, if you spent today at the mall, mom and pop shop owners
are hoping you spend tomorrow shopping small.

Kate Rogers (NYSE:ROG) is in Brooklyn, New York, ahead of Small Business
Saturday.

(BEGIN VIDEOTAPE)

ROGERS: At this cellar, Matthew Demeo has been prepping for the holidays
since October. The shopping season is key for Demeo, owner of Mateo Mattia
in New Rochelle, New York. When sales for his handmade leather goods can
increase by more than 100 percent.

Tomorrow will be his first time participating in Small Business Saturday at
the holiday pop-up marketplace in Brooklyn, New York, along with a dozen
other small sellers.

MATTHEW DEMEO, MATEO MATTIA: It`s exciting to be around other small
retailers and small makers. It`s people who think like me, who act like
me, and work like me. So, we`re all sort of in the same court together.

ROGERS: The American Express (NYSE:EXPR) (NYSE:AXP) sponsored holiday is
in its eighth year and it`s seeing grassroots support for local businesses
like this one increased in a big way. Last year, some 112 million
consumers reported shopping small, up from 95 million a year prior. And
what`s more, they spent $15 billion on a day.

This year, some 7,000 communities nationwide are gearing up to participate
in the day.

ELIZABETH RUTLEDGE, AMERICAN EXPRESS: A small merchant can give that
personal service, that personal touch, that recommendation. The fact that
they know you, they see you, you come back on a daily basis. That`s
really, really important to consumers, that personalized service.

I think that`s what a small merchant, a small establishment, a small
retailer can do to make a huge difference, that customer experience, that
unique one, that personalized experience is what s it special.

ROGERS: That customer experience is what Sarah Stroman believes sets her
apart from big box competitors. She`ll also be at the Etsy Sellers
marketplace tomorrow, selling her handmade stationery.

During the holidays, she sees her sales go up by some 50 percent.

SARA STROMAN, S2 STATIONARY AND DESIGN: It`s completely different to buy
something from somebody who has actually physically made it and can tell
you about it. I think that`s important.

ROGERS: And data show customers agree with Stroman. According to Amex and
the National Federation of Independent Business, 61 percent of consumers
said they are aware of Small Business Saturday and 82 percent plan to
either shop or dine small on that day.

For NIGHTLY BUSINESS REPORT, I`m Kate Rogers (NYSE:ROG) in Brooklyn, New
York

(END VIDEOTAPE)

EVANS: And that`s NIGHTLY BUSINESS REPORT for tonight. I`m Kelly Evans.
Thanks for watching.

GRIFFETH: I`m Bill Griffeth. Have a great weekend, everybody. We`ll see
you Monday.

END

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