Adding to the e-commerce battle among retailers to woo customers over with special deals, Amazon is now making it even easier for shoppers to qualify for free shipping — and $10 cheaper.
In February, Amazon reduced its minimum order amount required to qualify for free shipping — for non-Prime members — to $35 from $49, price tracker BestBlackFriday first reported.
Amazon’s website now reads that online orders of $25 or more, featuring eligible items, will qualify for free shipping.
This news comes after big-box retailer Wal-Mart, in January, rolled out free two-day shipping for orders over $35. The shift was one of the first major changes Marc Lore made at Wal-Mart since the retailer purchased his e-commerce start-up, Jet.com, last year.
Amazon wasn’t immediately available to comment.
The company hasn’t formally announced these latest price changes, as Amazon has traditionally kept quiet when adjusting free-shipping minimums. The drop to $25 marks the second time in three months that Amazon has lowered its minimum requirement.