Don’t expect a fleet of 2,000 Amazon stores any time soon.
After announcing plans to open its first convenience store earlier this week, the online retailer is denying a story in The Wall Street Journalthat said more than 2,000 bricks-and-mortar grocery stores may be in the works.
In its report Monday, the Journal said that “Amazon envisions opening more than 2,000 brick-and-mortar grocery stores under its name, depending on the success of the new test locations” for Amazon Go and two experimental drive-thru stores. The newspaper cited people familiar with the matter.
Business Insider reported in October that Amazon may aim for 2,000 grocery stores across the U.S. over the next decade.
An Amazon spokesperson told CNBC on Wednesday. “We have no plans to open 2,000 of anything. Not even close. We are still learning.”
The statement came two days after Amazon outlined plans for testing Amazon Go, its latest bricks-and-mortar idea. The 1,800-square-foot location in Seattle lets shoppers skip the checkout by using the same technology featured in self-driving cars. It does so by detecting when an item is taken from (and returned to) the shelf, and charging shoppers’ Amazon accounts when they leave.
Rumors about Amazon’s physical store ambitions have been swirling for years, as many see it as the next logical step for the company to build its brand. In addition to Amazon Go, the online retailer already operates three bookstores — in California, Oregon and Washington state — with locations in Illinois and Massachusetts coming soon.
It also has more than two dozen pop-up locations around the U.S.