Apple Watch buyers looking for a deal on the device are in luck.
Target announced Monday it will offer a $100 gift card to customers who purchase any Apple Watch on Black Friday. It marks the first widely accessible deal on the smartwatch.
Apple’s cheapest device, the Watch Sport, starts at $349. Its most expensive model runs at $15,000.
On Monday, Target said it would start the frenzied shopping holiday early. Stores will open at 6 p.m. on Thanksgiving Day, with some deals offered online that morning.