Starbucks Pumpkin Spice Latte drinkers will have to wait longer this year to get their first sip of the popular drink.
That’s because this year, the “PSL” will be released nationwide Sept. 8, with early access coming Sept. 4 for some customers, according to staff at multiple locations throughout the country.
In the past, Starbucks has granted early access based on rewards status or completion of an online scavenger hunt. In previous years, certain cities have gotten it earlier after residents placed the most votes to get them ahead of the rest of the nation.
Starbucks did not respond to multiple requests by CNBC for comment.
This timeline is a shift of a more than a week from last year’s early access date of August 26 and later than last year’s nationwide launch of Sept. 2. Labor Day, which is traditionally a harbinger of autumn activities, also falls later this year. Like last year, PSL’s official launch is slated for the day after the holiday.
Since its debut, Starbucks Pumpkin Spice Latte has achieved an almost cult-like following and inspired several other restaurants to expand their pumpkin offerings. During its fiscal fourth-quarter earnings call, Starbucks CEO Howard Schultz said the PSL, which has traditionally been a traffic driver for the chain, “did very well for the season.”
Earlier this week, Starbucks announced a couple tweaks to the seasonal latte, including the addition of real pumpkin and the removal of caramel coloring, a controversial additive. Competitor Panera Breadtweaked its formulation too to remove artificial preservatives.