Samsung unveiled two new devices, the Galaxy Note 4 phablet, and the Note Edge, on Wednesday in New York City.
The company also showed a new virtual reality device, called Gear VR, which it worked with Oculus to develop. The described the device as smartphone-powered virtual reality.
The new phones feature, among other things, longer battery life and an improved camera, said Ryan Biden, senior director of strategy & operations at Samsung Telecommunications America.
The Note Edge phone has one novel feature, a curved screen that wraps around the edges of the device.
The company also announced updates to its internet radio service Milk Music.
Bigger, brighter screens are important, as 700 million people look at Samsung screens everyday, said John Pleasants, executive vice president of Samsung Media.
The new large smartphone comes ahead of Apple’s big event next Tuesday, where the company is expected to release a larger iPhone.